The purpose of this event is to provide visitors with up-to-date information on the latest trends in beauty and fashion products. Interactive shows will be performed during the three days.

Inés Prada, the image to represent the event, announced that the fair will incorporate areas for hairdressing, fitness, aesthetics, and even to get a facial.

Prada, who is part of the modeling agency Comunicase, reported that a casting will be held during the event, for those who are drawn towards the catwalks.

On November 17, the Misses from past years will participate in a fashion show.