This advancement has successfully allowed Iberia to gain positions within the Panamanian market. Currently, the market quota within both countries, Panama and Iberia, has reached 69%, compared to 64% from one year ago. The Iberia market quota has had a similar increase of flights between Europe and Panama, which has risen from 30% in 2010 to 34% in 2011. A year ago, Iberia started its direct flights between Panama and Madrid, and in order celebrate this first anniversary, Iberia has launched a promotion price to fly to Madrid, Barcelona, Paris, London, Roma, among other European countries. “The balance of this first year has been excellent. We have exceeded expectations and want to share our happiness with all our clients by offering them more competitive fares,” she concluded.