ATP bets on the Europeans

The Panama Tourism Authority (ATP) has allocated $2.2 million dollars to promote the country to the European market in FITUR.

Measuring 296 square meters and spanning two floors, Panama will have the largest pavilion among the several Central American countries participating at FITUR, the major European tourism fair to be held from January 30 to February 3 in Madrid, Spain.

Panama's stand will hold fifteen companies that represent hotels, tour operators, travel agencies and Copa Airlines.

Salomón Shamah, the ATP General Manager, says that Panama will promote such attractions as the Tourist Medical Insurance, ethnic groups, beaches, the Stop Over (which allows Copa passengers in transit to stay in Panama), the new Amador Convention Center, Gehry Museum, the Panama Canal expansion, destinations like Bocas, Chiriquí, Pedasí, El Valle and flights from Europe on KLM and Iberia. 

FITUR will feature the participation of 9,506 business people from 167 countries, and around 100,000 visitors and 6,313 journalists from 54 countries are expected to attend. 

According to the ATP, their main target at the fair is the European market, which from January to November 2012 contributed a total of 132,639 tourists, 8.6% more than in 2011.