Latin America will maintain its traditionally strong presence of companies and institutions at this event and among the business forums that will be held during the fair, one standout being Investour America.
On Tuesday, the Spanish Minister of Industry, Energy and Tourism, José Manuel Soria, will give the opening address to CIMET, where his Latin American counterparts, such as Freddy Ehlers of Ecuador, Sergio Díaz-Granados of Colombia, Enrique Meyer of Argentina, and Claudia Ruiz Massieu of Mexico, among others, will be participating.
Ruiz Massieu will the first representative of the new Mexican government to officially visit Spain since President Enrique Peña Nieto took office on the first of December last year.
Brazil will have a 700 square meter pavilion at FITUR, in addition to an initiative by the Brazilian tourism institute (Embratur) that will be held at the popular San Antón de Madrid market to promote the traditional cuisine of the six cities that will host the FIFA Confederations Cup next year.
The Central American countries will share a stand, where the ministers of the region are scheduled to meet on Thursday. Extending until February 3, this year FITUR will be attended by 176 countries or regions and some 9,000 companies.