Panama The Way, the tourism brand for the world

During the Inter-American Development Bank (IDB) Annual Meeting, more than 5,000 people from 48 countries, among them investors, business owners, government representatives and other exhibitors, visited the Panama Tourism Authority (ATP) pavilion and viewed the country's feature products.

As part of the new strategy to increase tourism in Panama, the country brand "Panama The Way" was presented at this event. 

The ATP exhibition area presented personalized information about the most attractive sites to visit and products to exploit in this canal region.

With one goal--to display the most exotic, exuberant and idyllic side of the country-- Panama The Way launches into the tourist market with the best destinations, enveloped in the tropical flavor of its majestic beaches and the freshness of nature or offering the best shopping in the impressive capital city, as the ATP informed the Panama News Agency (ANP).

The branding strategy is part of a promotional campaign being run by the government in alliance with private enterprise to increase Panama's tourism competitiveness, not only at the regional level but across the world.