World Travel Market 2013 London

One of the most important fairs in the world of tourism will once again take place this year in the British capital. From November 4 to 7, 2013, the top companies and leading professionals in the tourism industry will gather at London's ExCel Exhibition Centre to showcase their latest tourism-related developments and innovations at the World Travel Market.

The Panama Tourism Authority (ATP)will be a repeat exhibitor at this event, continuing to promote Panama as a convention hub not only within Latin America, but worldwide. The ATPwill be talking up fDi Magazine's selection of Panama City's as one of the top ten cities in the Americas for cost effectiveness and one of the leading Latin American cities of the future.

We will have a 150-square meter stand and be joined by 14 tour operators, including Copa Airlines, Panama Crown Tours, Veneto Wyndham Grand Hotel & Casino, and Excelencia en Viajes. Virginia Hernández, ambassador of tourism and queen of the City Carnival 2013, will also be participating, along with a troupe of folk dancers dressed in the national costume and expressing our country's cultural traditions. The nation's ethnic diversity will be represented by elegant Creole pollera dresses, masked devil characters from the Afro-Caribbean tradition, and members of the Guna indigenous group, among others.

Nixia Lasso, the ATP marketing director, mentioned tourist health insurance, beaches, ecotourism, and increased air connectivity with KLM, Iberia, and Air France (which will have its inaugural flight to Panama on November 25th) as the prominent attractions to be highlighted at this year's World Travel Market. The Deputy Minister of Tourism, Ernesto Orillac, will also meet with journalists and tour operators to promote our country as a hub for conventions and travel connections and as the most important destination in Latin America.

Notably, the ATP will be celebrating the 100th anniversary of the Panama Canal and inaugurating a Central American Hall within Panama's booth at the expo.